The chances are that you have heard people talking about website hosting and design. If you are still at sea about it or are get to wrap your mind around it, not to worry because you just found the answer you seek.
When people create websites, they need a secure place to store the codes, images, videos, texts, and other online content. Without this digital store or repository, it will be impossible for anyone to access content on the page.
Website hosting and design lets you store content off-site (outside your page with a company). As such, reducing the cost of storing mammoth data by yourself. The ability to make your content available and accessible to your audience makes web hosting essential to building an online presence for your business or brand.
In addition to providing access to stored data, website hosting and design also ensures that you have a reliable backup and support system while also ensuring that your data and that of your clients are protected.
What is Web Design?
Having discussed hosting, we can now shift focus to design. As the name suggests, design is the aspect of creation that deals with the page’s appearance and functionality.
Web design translates into how people interact with your page — The layout, appearance, and content on the page. If you say that web design affects the user experience, you will be right.
Regarding the appearance of your website, the web designer also works on the color, text and image used on your site. They also determine how information is presented — the structure and categories.
The ideal web design should produce an aesthetically pleasing page that satisfies both the brand’s needs and that of its audience. Web design hing on design every web designer is simplicity (in the way information is presented) and functionality (the elements on the page should be user-friendly and easy to navigate).
Why design and host a website?
- They serve as social proof for your business
Research has shown that customer behavior is greatly influenced by what people say about your business — reviews. If your brand is consistently rated 5-star on review pages, the chances are that you will get more customers or prospects looking in the direction of your business. Similarly, testimonials also go a long way in influencing how people perceive your business/brand.
- Control the Narrative
While it is true that it’s almost impossible to dictate or control how people see/perceive your business, you can control the narrative and, to a reasonable extent, control the impression you want people to have about your brand.
Having a website hosting and design transcends posting contents. It also serves as the reflection of your business to the public and lends helping hands in publicizing your brand, increasing your ads performance and spreading your vision and mission.
- Maximize Return on Investment (ROI)
Unless you are not in business to make money, you will treat your page as an investment. In addition to helping you extend your reach and gain popularity, your page has the potential of ramping up your profit margin.
To make money from your website, you must first monetize it. And one way to go about monetizing your page is optimizing the website hosting and design to make it rank high on search engine results.
Ranking high on a search engine like Google makes it easy for your target audience to find you online. If your products or brand appeals to their interest, you would have traffic flooding your website hosting and design.